A competition to bring artists to four remote towns across the country

A competition to bring artists to four remote towns across the country

Through the national Music Town program, launched by SiriusXM, four remote towns across Canada, including one in Quebec, will be able to host a concert by 2Frères, Arkells, Dallas Smith or Walk off the Earth.

The objective of this initiative is to bring certain well-known Canadian artists to the general public in communities that are not generally part of the tours of the shows.

“The offer in terms of concerts and events in major cities, such as Montreal and Toronto, is absolutely incredible. But, in the smaller communities, I think it may be a little more difficult to see these big names in music come and have a look,” said Canadian content development manager at SiriusXM, Jean-Philippe Lavoie.

When the group 2Frères was asked to participate in this unique project, the members were immediately enthusiastic about the idea. 

Furthermore, the brothers Erik and Sonny Caouette, originally from Chapais , themselves grew up in a remote village in Quebec. They are therefore very aware of the importance of having access to concerts outside the major centres.

“It's important to go everywhere, because there are people everywhere and culture is important, in my opinion”, underlines Erik Caouette. 

A competition to bring artists to four remote towns in the country

Sonny and Erik Caouette, the duo that forms 2Frères.

Selection process

Until June 12, Quebecers and Canadians can submit their hometown in four regions (Quebec, Eastern Canada, Ontario and Western Canada) by filling out the entry form, with reasons why. their community should host one or the other of the four artists in concert.

If there are no established criteria for naming his remote town, such as the capacity of the performance halls, Jean-Philippe Lavoie ensures that everything will be done in collaboration with the officials of the chosen cities. 

“It doesn't matter if it's a theater that exists, if it's another place that we can transform into a theater or if we can bring a stage ourselves and do a show in outside, the possibilities are there”, he rejoiced.

On June 21, 16 finalists will be announced in the four regions of the country, and the gathering of votes will begin.

Canadians will vote for their favorite city in each region and finalists can increase their chances of winning by taking to social media to earn points and rally for the ultimate prize.

“It will be a point system, but at the same time, there will also be an internal jury that will analyze. Of course, we'll take the artists' tour dates into consideration,” explained Mr. Lavoie.

It's then July 14 that we will know the four winning cities of the SiriusXM music. From this date, the planning of the epic concerts can begin! 

To find out more or to submit your city, go to City in music.

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