An explosive halftime show highlighted by Montrealers
Eminem, Dr. Dre, Mary J. Blige and Snoop Dogg.
Hip-hop shined during the Superbowl halftime show on Sunday. Dr. Dre, Snoop Dogg, 50 Cent, Mary J. Blige, Kendrick Lamar and Eminem all delivered stellar performances. And they were illuminated by the innovative work of the Montreal company specializing in the creation of luminous objects, PixMob.
After lighting the show of Jennifer Lopez and Shakira in 2020 then that of The Weeknd in 2021, the Montreal company, based in the Chabanel district of Montreal, offered its services to the biggest sporting event in North America for the third year. in a row.
This year the challenge was daunting since she had to light up the show while the sun was still very present in the sky and the roof of the stadium was made of glass. To do this, PixMob needed to create its most brilliant technology yet. Thus was born NOVA, a new family of high-brightness PixMob products.
Tens of thousands of luminous badges were distributed.
Crowd integration was central to the success of the show. PixMob provided 70,000 LED roundels powered by NOVA technology made in Montreal to all spectators as well as all dancers and other participants of the show. These roundels can shine twice as bright as a cellphone flashlight, offer no less than 16 million different colors and synchronize with the music of the show.
“ The result was transformative , PixMob once again demonstrating its ability to reinvent itself to transform audiences into a vibrant, thrilling and mesmerizing canvas of light,” reads the company’s statement.