Apple wants to compete with Netflix and launches press subscription service

Apple, which is seeking to strengthen its services, announced Monday a press subscription service, including daily newspapers and more than 300 magazines, called Apple News +, at $ 9.99 per month.

This service available Monday in the United States and Canada allows access – via a single application – to titles like Marie-Claire or National Geographic, but also to the American dailies Los Angeles Times and the Wall Street Journal or Canadian The Star .

The service will be available within a few months in Australia and then in Europe, first in the UK, said Apple boss Tim Cook at an event at its Cupertino headquarters.

“We believe in the power of journalism and the impact it has on our lives. We think Apple News + will be great for consumers and publishers, “Cook added.

Relations between the press and technology giants – particularly Google or Facebook – are notoriously difficult, with the former accusing the latter of looting their content without paying for it and of advertising their advertising revenues.

Apple also announced Monday at this event a credit card, in connection with the bank Goldman Sachs and MasterCard. It will be available in the United States this summer.

A rival for Netflix

The apple brand also has a video streaming service, competing with Netflix.

Called Apple TV +, which will include original content, a product designed to compete with Netflix, the industry leader.

The service will include content developed by director Steven Spielberg, actresses Reese Witherspoon and Jennifer Aniston, or Steve Carrell, come on stage to promote the service.

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