Attitude opens its first plastic-free cosmetics store

Attitude opens its first zero-plastic cosmetics store

The new Attitude store has opened its doors on rue Saint-Denis.

After launching its plastic-free skincare range in pharmacies a few months ago, the Quebec brand Attitude has just opened its very first store devoted entirely to zero-plastic cosmetics. 

This new store opened its doors last Saturday on Saint-Denis Street, in the heart of Plateau-Mont-Royal. Its specificity? There are exclusively beauty products designed in Quebec, vegan and plastic-free. Treatments, creams, balms, shower gels and other shampoos are therefore sold either in cardboard containers for solid products, or in reusable aluminum bottles for liquid products. 

“We have been considering opening a flagship store for a long time, which would allow us to meet our community and our customers, and introduce them to our universe, said the president and co-founder of Attitude Jean- François Bernier by press release. The design of the space reflects our commitment to sustainability and our connection to nature. For us, this design is a true demonstration of the power of design to create an emotional connection between people and the environment.”

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In addition to being beautiful, the boutique, designed by architect David Dworkind, has a filling station that allows you to buy certain treatments in bulk and a central island in solid granite around which you can is invited to test the products. 

Before launching its cosmetics line, Attitude was best known for its eco-responsible household products found in several zero-waste stores. However, these products will not be sold in the brand's store.

Boutique Attitude: 4260 rue Saint-Denis, Montreal

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