Chlorophylle dresses the homeless for the winter
Thanks to this initiative, Chlorophylle collected more than 2000 winter coats for homeless people.
The Saguenéenne brand Chlorophylle, specializing in high-end products for the practice of outdoor activities, once again this year led a great campaign to recover coats to offer to homeless people across the province. Thanks to the “Give happiness and warmth” initiative, 812 people will receive a coat to spend the winter warm.
The concept of the campaign is simple: anyone who owns a coat that they do not wear plus can drop it off at a Chlorophylle boutique, in exchange for a $75 discount to buy a new one in store. In Montreal, Dans la rue, an organization serving homeless youth, collects and redistributes accumulated coats.
For Claudie Laroche, instigator of the project and marketing director for Chlorophylle, the goal of the initiative is above all to give back to others. “On my way, I met people from the street without appropriate clothing for the first mornings below zero, she says in a press release. I wondered how I could do my part and help, especially working for a company known for its warm coats. That’s how the idea of donating a coat through the stores came to me.”
An effective initiative< /strong>
Employees of the Chlorophylle boutiques say they are surprised by the quality of the coats collected and especially by their quantity. Launched four years ago, this initiative has made it possible to “give back” more than 2,000 coats. For the past two years, the company has also been collecting cash donations via its website, which it divides among participating organizations. This year, $598 will be redistributed thanks to these donations.