Controversial “fast fashion” brand SHEIN is coming to Montreal

Controversial “fast-fashion

The fashion retailer Chinese online store SHEIN, heavily criticized for the environmental impact of its business model, will try to seduce Montreal consumers next week.

“A pop-up shopping experience” during which citizens will be able to buy products on site will be held from July 27 to 30 at Quartier DIX30 in Brossard. The opportunity for the Chinese giant to present its fashionable clothes as well as its latest accessories.

“Now Montreal residents and visitors will have the opportunity to explore SHEIN’s incredible selection in person,” SHEIN said in a statement.

Recall that the brand created in 2008 in China has been the target of several accusations related to forced labor and plagiarism, accusations that SHEIN has systematically denied.

The retailer had also found itself in the crosshairs of the NGO Friends of the Earth, which had decried in a report the environmental consequences of the overproduction of clothing by companies like SHEIN.

“The least expensive clothes, sold by fast fashion brands, are only worn 7 to 8 times on average,” the organization found, reports TVA Nouvelles.

The event organized by SHEIN at Quartier DIX30 in Brossard will be open during the same hours as the mall.

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