Do you make your gifts at the last minute? Science has an explanation
As Christmas Eve approaches, many have not yet finalized their shopping of Christmas. Despite the pandemic context that turns everyday life and the organization upside down, the explanation would lie elsewhere. According to American neuroscientists, the main cause is, quite simply, procrastination.
“I haven't finished my presents yet, it's gonna be the race for here tomorrow”. Like many consumers, Alexis postponed the hunt for the Christmas present throughout the adventure. However, the 22-year-old has been thinking about the best way to fulfill his loved ones since the end of November. “It's the same every year, he regrets, I think about it, I think about it, but I don't.” & Nbsp;
This year, there are plenty of excuses not to explain such a delay. The pandemic, the fear of being in a crowded store or simply the lack of time to complete the task. But, according to the science outlet Discover, science has another explanation, a little more surprising. & Nbsp;
Giving a gift to someone, mainly to a loved one, is to take the risk of “falling out” and thus of disappointing the loved one. “Anxiety can cause nervousness because the brain triggers a chemical called norepinephrine. An anxious brain also lowers levels of serotonin, which regulates anxiety and happiness, “psychiatrist Sam Zand told the American magazine.
A form of resistance to the Christmas spirit & nbsp;
The anxiety of disappointing would push consumers to delay as much as possible the fateful moment of buying gifts. Procrastinating allows the brain to momentarily release dopamine, the hormone of happiness. The prospect of spending hours in front of your computer finding the perfect gifts or strolling through a mall wouldn't release the precious dopamine. Faced with this prospect, the brain would therefore choose the first option, postpone. & Nbsp;
The magic of Christmas would also be in question. Driven by commercials, romantic comedies and Christmas carols, this end of year party has to be the perfect family moment. Among the latecomers, there would be a “form of unconscious resistance, a way of saying I don't like this party”, & nbsp; explains psychoanalyst Saverio Tomasella & nbsp; in the columns of Paris Match. & nbsp;