Influencers get hit because of Tulum revelers

From left to right: content creators Gabrielle Marion, Karine St-Michel and Rémi Desgagné.

Sunwing's flight to Tulum “influencer” party is on everyone's lips and the term “influencer” is getting hit with quite a bit. Several web personalities denounced these party animals and said they were frustrated and embarrassed to be associated with them under the same name. & Nbsp;

“So embarrassing to be considered an 'influencer' in Quebec in this moment. RIP to the reputation of the profession. Thanks to Tulum's disrespectful c ** gang, “Quebec's most followed entrepreneur and content creator, Élisabeth Rioux, wrote in a story.

“Just because a minority of influencers do stupid stuff, our work is ridiculous and useless?” Asked former Double Occupation candidate Karine St-Michel in turn.

The YouTuber Gabrielle Marion & nbsp; was discouraged: “It all comes scrapper the work of other influencers and content creators who do education, who make a difference. ** hard work in the company, which gets things done. ”& nbsp;

Same story with Rémi Desgagné, who said: “It's just frustrating. While all content creators try to do is entertain and bring the positive, because of a small minority, I'm now embarrassed to say I'm a YouTuber and Influencer. “& Nbsp;

And they were several others to hold a similar speech. Basically, influencers are angry black with & # 8230; influencers. An unprecedented wave of dissociation is taking place within the community, at least towards the passengers of the disastrous Sunwing flight. & Nbsp;

Everyone in the same basket? & nbsp;

“Nobody wants to be associated with a scandal like this,” believes Anne-Marie Caron, president of the public relations agency & nbsp; Canidé. & Nbsp;

She is sorry that the repetition of the term “Influencer” in the media related to this scandal puts many people in the same boat (or the same plane…). & Nbsp; & nbsp;

“This amalgamation can create discontent among those who are are given this title without claiming it and who reject it since it now has too bad a connotation. “& nbsp;

Many have preferred the term “content creator” for a few years now.

The influencer.euse.s (or content creator) pool is today hui so fragmented that it is normal for a person not to want to be associated with all the others as the realities of several groups are so distinct. & nbsp;

Risk for the career & nbsp;

The reputational risks linked to the events of the last few days are indeed real for everyone working in this field, believes Anne-Marie Caron. & Nbsp;

Many content creators, even those and those having nothing to do with the events, will potentially suffer. & nbsp; & nbsp;

“The remuneration of influencers comes from the collaborations they do with brands or companies. If there is not more social acceptability towards them, brands will be very careful in their choice. Maybe they will withdraw from the budgets planned in influencer marketing for the year 2022. For influencers, that means less potential income, ”explains Ms. Caron. & Nbsp;

L he indignation is therefore double for these personalities of the web: they are indignant because these party animals show a total lack of solidarity by partying while the Quebec population is confined and because they and they potentially harm the careers of their “colleagues”. & nbsp;