Launch of a participatory campaign in support of Sherbrooke businesses
Commerce Sherbrooke and its partners announce the launch of a first participatory campaign in support of Sherbrooke businesses, called Sherbrooke – Operation Local.
Share November 12, 2020 3:00 a.m. Updated at 6:00 a.m. Share Launch of a participatory campaign in support of Sherbrooke businesses
Mélanie Noël La Tribune Commerce Sherbrooke and its partners announce the launch of a first participatory campaign in support of Sherbrooke businesses, called Sherbrooke – Operation Local. The concept is simple. Citizens are invited to purchase vouchers at a cost of $ 30 and this amount is increased by $ 10 by Commerce Sherbrooke. Five vouchers from local merchants working in retail sales can be purchased per person, with a bonus value of $ 40, via the La Ruche Estrie website or directly at the following URL address: operationolocal.ca.
“If the primary objective of this campaign is to quickly inject funds into the local economy, it also represents an opportunity to educate the Sherbrooke population about local purchasing at the dawn of the holiday season,” says Charles- Olivier Mercier, General Manager of Commerce Sherbrooke. We have a collective responsibility to ensure the sustainability of the businesses that we love so much. Actively supporting our local businesses pays off for us all. “
This collective initiative aims to quickly inject $ 100,000 into the local economy, ie $ 75,000 invested by citizens and $ 25,000 by Commerce Sherbrooke.
As part of the economic recovery plan of the City of Sherbrooke and benefiting from the support of local partners such as Énergie 106.1, 102.7 Rouge and Précision Acura, the Sherbrooke – Operation local campaign brings together some fifty local businesses working in the field of retail trade.
A wide variety of businesses, such as fashion, sports and leisure boutiques, delicatessens and gourmet shops, are taking part in the initiative. The list of these will be available on the campaign page, on the La Ruche Estrie website.
The quantity of vouchers available is limited, as is the duration of the campaign, which is three weeks, starting this Thursday, starting at 7 a.m.
Charles-Olivier Mercier Photo archives La Tribune
Other upcoming campaigns
While this first participatory campaign launched in collaboration with La Ruche Estrie targets shopping, Commerce Sherbrooke wishes to deploy two other campaigns within the next few months in order to help various sectors of activity that have been particularly affected by the pandemic. These will be devoted respectively to personal care and well-being, followed by outings and cultural experiences. The dates of these campaigns will be announced later, depending on the restrictions in force. In all, $ 300,000, or $ 225,000 from citizens and $ 75,000 from Commerce Sherbrooke, will be invested in local businesses if the three campaigns achieve their objectives.
“Our traders contribute to the economic vitality of our city in addition to making it dynamic and attractive. I encourage Sherbrooke residents to discover or rediscover local businesses, by participating in large numbers in this local buying campaign, ”indicates Steve Lussier, Mayor of Sherbrooke, specifying that the City is investing $ 100,000 in these three campaigns, ie $ 75,000 in bonus vouchers and $ 25,000 in costs, for example, related to the platform and promotion of initiatives.
