Montreal back on the tourist map!
Exhibitors from the 2022 summer tourism program at a Tourisme Montréal event.
The pandemic has been catastrophic for the tourism industry, but today, as the virus shows signs of running out of steam, Tourisme Montréal has launched its summer program with great enthusiasm in addition to sharing its tourism forecasts.
Tourists should massively return to the metropolis during the summer of 2022… even if they should remain less numerous than in 2019. Thus, if Montreal welcomed 11 million visitors outside Quebec in 2019, it expects 7 to 8 million this year. Last year, traffic was 40% compared to the pre-pandemic year.
“The indicators are already positive,” rejoices Yves Lalumière, President and CEO of Tourisme Montréal. .
Yves Lalumière, President and CEO of Tourisme Montréal/Josie Desmarais/Métro
A lot to offer
< p>To reach these figures, the organization is betting on a major international marketing campaign. Montreal is currently displayed on Times Square.
Congresses, festivals, pedestrian streets, museums, sporting events, there will be many activities that will entertain visitors this summer in the city.
“We want to be the epicenter of tourism recovery in Canada,” said the CEO at the end of the press conference.
As regards manpower, while Mr. Lalumière admits to having some concern about the difficulty of filling enough positions in the catering industry, he is confident about everything related to accommodation, museums, leisure.