New butcher shop at the Vegetarian Market: “We want to give back to the people of Trois-Rivières”
We see in the photo the co-owners Patrick Cloutier and Francis Beauchesne.
Share October 22, 2020 Updated October 23, 2020 at 4:08 am Share New butcher's shop at the Vegetarian Market: “We want to give back to the people of Trois-Rivières”
Audrey Tremblay Le Nouvelliste Trois-Rivières – A new butcher's shop will be set up in the Vegetarian Market on boulevard des Forges. In addition to serving the citizens of the region, the leaders of the Boucherie du terroir want to do their part in the Trois-Rivières community. Around 250 kilos of meat will be donated to Moisson Mauricie.
“Our goal is to be close to the community. Yes, we are coming from another region. We're coming, but not to be a Sherbrooke butcher with a foothold in Trois-Rivières. We want our Trois-Rivières branch to be a Trois-Rivières business for the people of Trois-Rivières, with employees from Trois-Rivières, and we want to give back to the people of Trois-Rivières, ”says Patrick from the outset. Cloutier, co-owner of Boucherie du Terroir.
The company, which is setting up in Mauricie with its concept of “Quebec meats, vacuum-packed and at the best price”, should welcome its first customers by mid-November.
The co-owner also points out that the employees of the butcher's shop which previously occupied the space will be invited to stay in the new one.
It must be said that this is not unknown for Patrick Cloutier. The Boucherie du terroir is already greatly involved in the Sherbrooke community, whether for Moisson Estrie, for amateur sports teams, foundations or even neighborhood parties.
“Since we did that, we've had a really nice response, people are involved. It’s really fun to do that. We feel closer to our customers and our neighborhood. We want to reproduce that in Trois-Rivières, ”says Patrick Cloutier.
The latter even describes the company as a “social butcher's shop”. He points out that during the pandemic, when the costs of meat increased, his company made the choice not to revise prices upwards.
“It's important to us that people are able to source the best possible quality meat at the best possible price,” he concluded.