Online music: a campaign in favor of local artists

Music Online: A Campaign for Local Artists

While online listening is low, the share of Quebec products (physical and digital) in sales of audio recordings was 49% in 2020.

The proportion of listening of French-language songs on online music services in Quebec is only 5%, deplores the Professional Society of Authors and Composers of Quebec (SPACQ). 

If we add the other languages? The proportion of listens associated with Quebec performers rises to 8%, according to data from Nielsen Music/MRC Data (Luminate). This proportion “reaches peaks” with 11% during Christmas week and 10% during Saint-Jean-Baptiste Day.

Faced with such a situation, SPACQ would like Bill C-11 (Broadcasting Act) to be adopted quickly and without compromise, inviting the population to share its publications in the same breath in order to spread the message and mobilize on social media. 

Currently before the Senate, Bill C-11 – if passed – will require online businesses to do their part, including: < /p>

  • by being transparent about their activities in Canada by sharing information with the CRTC;  
  • by contributing to the funding of Canadian content;
  • Highlighting our artists when they recommend music to Canadians.

“Parliamentarians must not give in to pressure from the web giants!” Claims the SPACQ in its campaign, launched on December 7th.

Online music: a campaign in favor of local artists

The SPACQ campaign was launched on Facebook, LinkedIn, Instagram and Tweeter on December 7th. Image: Courtesy, SPACQ

SPACQ also invites the public to participate in the “Stand up for C-11” campaign of the Coalition for the Diversity of Cultural Expressions (CDEC) by writing to senators with a single click.

Doing your part

As John F. Kennedy said in his inaugural address in January 1961, “Do not wonder what your country can do for you, but ask yourself what you can do for your country.”

Thus, taking an interest in local music and listening to more of it on streaming platforms is also a good way to influence the statistics upwards. 

Ranking of the most listened to Quebec tracks on streaming music services in Quebec, from October 15, 2021 to October 13, 2022* 

  1. Copilot (ft. Jay Scøtt) of FouKi
  2. America Cries Dashy Cowboys
  3. Meaningless by Charlotte Cardin
  4. Lullaby by Alicia Moffet
  5. I'll leave you some words by Patrick Watson

*Nielsen Music/MRC Data (Luminate) data relates to interactive music streaming services (Amazon Music, Apple Music, Deezer, Google Play Music , Groove, Napster, SoundCloud, Spotify, Tidal and YouTube). Data excludes music streaming programming services (SiriusXM, Slacker, etc.).

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