Streaming: Netflix, Club Illico and others now surpass cable
The popularity of paid online viewing services, such as Netflix, Club Illico and Tou.tv, has overtaken that of cable or fiber optic television in Quebec homes. A first!
This is revealed by a NETendances survey made public today by the Academy of Digital Transformation (ATN) at Laval University.
According to the he study entitled Digital Portrait of Quebec Households, 71% of Quebec adults subscribe to at least one paid online viewing service such as Netflix, Amazon Prime or Disney+, while 66% subscribe to a cable or fiber optic television service.
It is also reported that the subscription rate for cable or fiber optic television service has decreased by 6 percentage points over the past year and by 13 percentage points since 2018.
“Quebec adults aged 18 to 54 are still the most likely to subscribe to at least one paid service to watch films or series on the Internet, while subscription to a cable or fiber optic television service is more popular among adults aged 55 and over,” says the spokesperson for the NETendances surveys at the ATN, Bruno Guglielminetti.
Netflix at the top of the charts
The Netflix online viewing platform remains the most popular among Quebec Internet users with a subscription rate of 57%, up five percentage points in one year.
The Amazon Prime platform, which has gone from a subscription rate of 19% to 29% over the past year, finds itself in second place. It is followed by the Disney+ platform, which grew by four percentage points to reach a subscription rate of 18% in 2021.
As for the proportion of Quebec Internet users who subscribe to Club Illico platforms (16%), ICI TOU.TV Extra (9%) and Crave (8%), however, they remained stable compared to 2020.
More time spent in front of screens
Unsurprisingly considering the context of the pandemic, the time spent in front of screens has increased in the past year. Nearly 6 out of 10 Quebec adults (58%) say they have spent more time in front of screens (television, computer, smartphone or electronic tablet) at home in the past 12 months.
Adults aged 18 to 24 (70%), 25 to 34 (72%) and 34 to 44 (71%) as well as people with a college (63%) or university degree ( 67%) are the most likely to have spent more time in front of screens.
The popularity of home entertainment devices is also on the rise. In fact, nearly three-quarters of Quebec adults (74%) own at least one home entertainment device such as a video game console, smart TV or streaming media player. This corresponds to an increase of eight percentage points in one year.
However, it is smart television that has experienced the strongest growth over the past year with an increase of 21 percentage points, from 39% to 60%. It therefore overtook the video game console (41%) and streaming media player (30%) in popularity compared to the previous year.
To arrive at this data, ATN has interviewed 1,033 adult Internet users in Quebec aged 18 and over via the Web from October 8 to 28, 2021. To these respondents were added non-Internet users from the annual telephone collection of the NETendances 2021 survey.