Talking about love, a rising trend on Twitter
While everyone is talking about Metaverse, Twitter users crave more physical relationships. The social network seems to have been hit by the love arrow. In 2021, Twitter saw an increase in discussions around love. A trend that could go beyond the virtual for more real in 2022.
“After more than a year of staying at home, people are taking to Twitter and the message is clear: they are thirsty for IRL connections for the new year, ”the Twitter marketing team explained in its report. In 2021, users of the social network have not hesitated to talk about love online. Discussions which have increased by 65% compared to 2019, said the platform which did not indicate the figures for 2020.
Less virtual for 2022
For Twitter, this trend shows the desire of Internet users to reconnect with reality in 2022. After two years punctuated by the Covid-19 pandemic, stringing together confinements and other restrictive measures, keywords like “bar” or “public” made Twitter react more than the word “virtual” “.
In a comparative study conducted by Twitter between January 1 and November 1, 2020 and 2021 in the United States, the keyword “Virtual” was used less, or 52% less use compared to last year, while words like “Public” and “Bar” were more prominent in discussions. They appeared at over 32% and 22% respectively in conversations on Twitter: “The growth of keywords such as 'public'. and & lsquo; bars & rsquo; is a sign that people want to leave their homes again. Plus, it's clear the talk is revolving around human connection and positivity this year, ”Twitter said.
A positive side, particularly observed on other social networks where giving compliments is increasingly becoming a new fashion.
Many Internet users shared their point of view view about dating apps on Twitter. The social network counted 110,000 tweets regarding the download of dating applications, in 2021 alone. Dating applications have largely occupied the minds of tweeters since the subject has generated a tweet every seven seconds on the network social, between January and November 2021 in the United States, reported Twitter.
Interest noted and confirmed by App Annie in its ranking of the best applications in the third quarter of 2021. Tinder, the dating application, is the third-largest consumer spending app in the United States, behind Tiktok and Youtube.