Despite the cancellation of virtually all sporting events where it has a presence, the Saint-Paul-d'Abbotsford Brix business recharged by nature has been able to recover with online sales of its products.
Share November 2, 2020 3:00 a.m. Updated at 7:54 a.m. Share The fruits of perseverance, in sport and in business for Brix
Marie-Ève Martel La Voix de l'Est With the cancellation of practically all the sporting events where it assures an assiduous presence, the Abbotsford company Brix recharged by nature saw its pace slow down in 2020. However, none of this slowed down the ambition of entrepreneur Mario Plouffe.
“We can not say that the pandemic has not affected us, summarizes the creator of the sports sap Brix. Our product is very successful at large-scale sporting events that attract several thousand people, but all major events have been canceled this year. Many of our points of sale temporarily closed during the pandemic. ”
Normally, more than half of Brix products, energy gels made from maple syrup, are sold in the spring in preparation for the racing season. “This is our big boom, illustrates Mr. Plouffe. It is quieter in summer, but there is a revival in autumn. This year there was no boom at all. ”
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