The Danish artist Jakob Kudsk Steenson appears in front of a screen where the pop group south Korean BTS announced its public art project, presented in collaboration with designers from around the world.
January 14, 2020 23h03
The stars of K-pop BTS reveal an artistic project in London
LONDON — The stars of the pop Korean BTS participated Tuesday in London at the launch of an international project of modern art, seeking to put their enormous popularity at the service of creations inspired by their message in favour of diversity.
The group has collaborated with artists around the world, including the Argentine Tomas Saraceno or the British Antony Gormley, for a series of exhibitions that will be presented in Seoul, London, Berlin, Buenos Aires and New York.
This project, called Connect, BTS, relied on the advocacy of the group in favor of “diversity, love and attention to margins”.
In each of the exhibitions, the members of the boy band will present the works of art in videos.
BTS (short for Bangtan Sonyeondan, which means “Boys scouts-resistant balls”) is a musical phenomenon planetary. It is the first group of K-pop to have reached the peak of sales in the United States and Great Britain and has played sold-out concerts in Los Angeles, Chicago, or London, or even inflamed in June a Stade de France full to bursting.
The seven boys, all aged about twenty years ago, attentive to their appearance, with their hair cuts treated, their lipstick and their earrings, appeal to a generation at ease with the issue of gender identity.
“We have always been inspired by the ability of music to communicate beyond borders and barriers, which is not very different from what the art”, explained the member of the group Suga, who was speaking by video link from Seoul at the launch of the project at the Serpentine Galleries in London.
The work presented here, called Catharsis, immerses the visitor in an ancient forest, reinvented, filmed in one long shot. Performed by the Danish artist Jakob Kudsk Steensen, it is visible until march 15.
The instigators of the project Connect, BTS hope to benefit from their enormous popularity.
“This project will encourage them to appreciate the diversity and open the way to new synergies,” said its artistic director, Daehyung Lee.