Top 10 most influential Quebec athletes
They race down the slopes, sweat on the field, take blows in the ring , but it's probably in your phone that these athletes have the most impact on you. Here are the top 10 of these Quebec athletes who have the most influence and who have won lucrative advertising contracts.
Georges St-Pierre
4,100,000 followers on Instagram
< p>Whether it's showing off his workouts, hobbies, or even inspirational quotes, the ex-MMA fighter is very active on Instagram. No wonder brands are allying themselves with this enemy of Captain America. In the past year, the first-time welterweight champion in 2006 has collaborated with, to name a few brands, BaseBlocks (home workout equipment brand), Heart and Soil supplements, and the TruConnect exercise app.
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Eugenie Bouchard
2,300,000 subscribers on Instagram
The 28-year-old tennis player, who made it to the Wimbledon final in 2014, has had more difficult professional years lately, but can still count on several loyal subscribers. Back to the game since last August following an injury, she documents her fitness and moments of her daily life on her platform. Despite her 327th place in the WTA rankings, the Montrealer has accumulated partnerships with major brands such as Pantene, New Balance and Amazon.
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Camille Leblanc-Bazinet
1,300,000 followers on Instagram
The CrossFit athlete, native of Saint-Jean-sur-Richelieu, has her own training program called Féroce Fitness, followed by nearly 50,000 people on Instagram. The 2014 CrossFit Games winner and now retired from competition shares family moments, recipes, workouts and brand collaborations on Instagram. She has worked with PerformaSleep (mattress company), Red Bull, Born Primitive (sportswear) and supplement brands, among others.
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< h3 class="has-white-color has-vert-fonce-background-color has-text-color has-background">Félix Auger-Aliassime
509,000 followers on Instagram
The star 22-year-old rising star, who will be on Netflix from January 13 in the docu-series Break Point, has had a string of partnerships in the past year. He has recently collaborated with Adidas, Rogers, A3 Surfaces – Saguenéenne company which does not have Instagram – and Tag Heuer watches. Currently ranked number seven in the world, the athlete who won his first four titles in 2022 also shares his competitions and his travels on social networks.
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< h3 class="has-blanc-color has-vert-fonce-background-color has-text-color has-background">Laurent Duvernay-Tardif
216,000 followers on Instagram
The New York Jets football player and part-time doctor has more than one partnership behind the tie. In addition to doing TV commercials for Producteurs de lait du Québec and Go Daddy, he has created Instagram content for Sodexo Canada, Clarins and Sports Experts in the past year. He also reaches out to people on his platform by sharing moments from his personal life.
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Justine Dufour-Lapointe
80700 followers on Instagram
The Olympic freestyle skier, who won the gold medal in Sochi (2014) and the silver in PyeongChang (2018), publishes several photos of Nordic landscapes and her partnerships with brands. In 2022, she worked with Sports Experts, Kraft, On running (sports clothing and shoes) and RBC. She and her sisters also released their clothing line, named Tissées Serrées.
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< h3 class="has-blanc-color has-vert-fonce-background-color has-text-color has-background">Marie-Philip Poulin
75300 followers on Instagram
The captain of Canada's women's hockey team, also named the country's athlete of the year in 2022, handles collaborations like she handles the puck. Three times gold medalist (2010, 2014 and 2022) and once silver (2018), it is in the sights of a few brands. These include SkipTheDishes, Sobeys, Cadillac, EA Sports, Gatorade, Sports Experts and Canadian Tire, among others. Number 29 therefore stood out on the platform as well as on the ice.
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< h3 class="has-blanc-color has-vert-fonce-background-color has-text-color has-background">Mikael Kingsbury
48600 followers on Instagram
The freestyle skier from Sainte-Agathe-des-Monts, gold medalist at the 2018 Olympics and silver in 2014 and 2022, has made room for a few giants on his social networks. In the last 12 months, we have seen its partnerships with IGA, Holos breakfasts, Sober Carpenter and Volvo. The 30-year-old also likes to show off bits of his daily life, with his family and teammates.
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Laurie Blouin
49700 followers on Instagram
The Olympic silver medalist in snowboarding at the 2018 Games exhibits photos of her runs, her dog, her activities and is affiliated with brands such as The Zero Group, O'Neill, Swatch and Sports and snowboard shops . She also did sponsored content for Crest in 2022.
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