What's the eggnog buzz?
Eggnog – this alcoholic beverage is made from sugar, eggs and milk.
Christmas is about gingerbread cookies, Gift Cine and… eggnog. Sweet trend or cheesy tradition? We dissect it for you.
A festive-buzz & nbsp;
The eggnog is all over Instagram as the holiday season approaches. You can buy it in a pint at the grocery store, but also enjoy it in 1001 ways as the food industry has taken this mixture of eggs and milk and made it endless.
eggnog ice cream, eggnog cake, eggnog latte, nut mix eggnog. .. If it's so popular, it's simply because our Christmas rites sell, thinks pastry chef Rémy Couture from Crémy.
According to him, revisiting seasonal traditions touches the nostalgic fiber of consumers & # 8230; and takes them out of their wallets.
“When it comes to thinking of holiday ideas, we are inspired by traditions. We always come back to basics [like eggnog, a classic], but we're here to pimp , ”he explains.
President's Choice has launched an excellent eggnog ice cream for the holidays of 2021. Rich, sweet and with a heartwarming hint of cinnamon. Yum!
Its comforting vanilla taste and cinnamon notes also feed the trend, according to Rémy.
And since it is originally an alcoholic punch (served cold or hot) , we also like it with sherry, brandy or Grand Marnier.
Cultural popularity & nbsp;
Unlike paw stew, eggnog does not come from Quebec, but from Anglo-Saxon culture. It is believed that the first British settlers brought it to America in the 18th century. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; ;
This is how this cocktail would have spread until the 20th century here in Quebec.
“Our Christmas culinary traditions are a mix of English and French cultures. With eggnog, we're right in the middle of that, ”says Rémy.
Eggnog remains & nbsp; however & nbsp; more popular in English speaking markets. & nbsp; & nbsp;
The Agropur cooperative, which has distributed this product here since the 1970s under the Québon brand, estimates that three-quarters of its eggnog sales come from the West and Ontario.
“Consumption habits change according to a multitude of factors, whether it is the mobility of people and openness to discovery, but we have to admit that the popularity of this product is cultural”, explains by email Diane Jubinville, director of external communications and public affairs at Agropur.
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D 'according to Ms. Jubinville, preferences even vary from coast to coast.
While British Columbia and the Prairies prefer to have 4 to 6% fat in their glass, Quebec prefers lightness with only 1 to 2%.
Conclusion? & nbsp;
According to Rémy, if eggnog is popular commercially, that does not mean that consumers in La Belle Province drink it every day.
“Imagine drinking custard diluted with alcohol,” he exclaims to illustrate that the drink is very sweet. You take half a cup and you get your ass full. ”
Despite everything, eggnog & nbsp; deserves its place on the holiday table & nbsp; as much as the sandwich bread and cabbage aspic, according to the chef. & nbsp;
“We all have the same list of drinks and food. Don't forget that there are 2-year-olds, but also 88-year-old grandmothers around the table. Christmas is the abundance [of food], but also traditions [shoveling] “, concludes Rémy. & nbsp;
A medieval drink !
- Historians believe that eggnog was invented in the 13th century in Britain, from posset , a hot drink made from hot milk mixed with wine or beer.