When the Ugly Christmas Sweater has a message for you!
A young man wears a blue and white long-sleeved sweater that reads “23% increase in calls to youth emergency lines”. This is the latest advertising campaign for the Canadian Mental Health Association to launch across Canada this week.
A tradition and an important message in one campaign: The Canadian Association for Mental Health (CMHA) uses the ugly sweater & nbsp; Christmas & nbsp; to remind & nbsp; that this time is & nbsp; not & nbsp; “ jolly ” (happy, in French) & nbsp; for everyone. & nbsp; & nbsp;
< p> Instead of displaying an invigorating “ho, ho, ho”, this ugly blue and white Christmas sweater instead reads: “23% increase in calls to youth emergency lines”. & nbsp; & nbsp;
There is nothing festive about it & nbsp; and it is intended. & nbsp;
The objective of this campaign entitled “Sweaters of the sad realities of the holidays” is to increase support for people living with a mental health disorder and to open the discussion, by the & rsquo ; through jerseys displaying disconcerting statistics on this issue. & nbsp;
The & nbsp; jersey & nbsp; will & nbsp; not be sold to the public, but you should see it passing on your social networks, in order to feed the & nbsp; ; discussions & nbsp; on mental health. & nbsp;
The pan-Canadian campaign also includes jerseys with other statistics written in English.
- 52% of Canadians. experience feelings of anxiety, depression or isolation during the holidays;
- One in four Canadians. holiday anxiety;
- 24% of women feel depressed as the holidays approach. Source: ACSM