When the Ugly Christmas Sweater has a message for you!

When the ugly Christmas sweater a message to you!

A young man wears a blue and white long-sleeved sweater that reads “23% increase in calls to youth emergency lines”. This is the latest advertising campaign for the Canadian Mental Health Association to launch across Canada this week.

A tradition and an important message in one campaign: The Canadian Association for Mental Health (CMHA) uses the ugly sweater & nbsp; Christmas & nbsp; to remind & nbsp; that this time is & nbsp; not & nbsp; “ jolly ” (happy, in French) & nbsp; for everyone. & nbsp; & nbsp;

< p> Instead of displaying an invigorating “ho, ho, ho”, this ugly blue and white Christmas sweater instead reads: “23% increase in calls to youth emergency lines”. & nbsp; & nbsp;

There is nothing festive about it & nbsp; and it is intended. & nbsp;

The objective of this campaign entitled “Sweaters of the sad realities of the holidays” is to increase support for people living with a mental health disorder and to open the discussion, by the & rsquo ; through jerseys displaying disconcerting statistics on this issue. & nbsp;

The & nbsp; jersey & nbsp; will & nbsp; not be sold to the public, but you should see it passing on your social networks, in order to feed the & nbsp; ; discussions & nbsp; on mental health. & nbsp;

The pan-Canadian campaign also includes jerseys with other statistics written in English.


  • 52% of Canadians. experience feelings of anxiety, depression or isolation during the holidays;
  • One in four Canadians. holiday anxiety;
  • 24% of women feel depressed as the holidays approach. Source: ACSM
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