Without social media, am I in the job market?
Social networks seem more and more essential for job search.
Well, we know, social networks are taking an increasingly important place in our lives. In January 2021, nearly 85% of Canadians had profiles there, according to a report from the DataReportal platform. These networks have obviously integrated into the professional world. Is being part of the minority who does not have an online profile or does not master these mediums at all? & nbsp;
Someone who has a job in a factory can do without. On the other hand, in the world of communications and marketing for example, it has become essential, believes Marjorie Desriac, human resources expert. & Nbsp; & nbsp;
“Colleagues or employers may find it strange that someone is absent from the networks and that may work against them,” she believes. Plus, it's hard to be up to date without social media. We are missing a number of professional opportunities. ”& Nbsp;
Recruitment & nbsp;
If the chasseurs.euse.s of heads are more and more active on Facebook, Instagram or even TikTok, the main social network of the professional world remains LinkedIn.
“Headhunting is done mainly online, on LinkedIn,” said Vincent Mazrou, founding president of the human resources consulting agency Attribu. It is less and less popular to post a job and wait for resumes to come in. With the labor shortage, recruitment strategies must be diversified. “& Nbsp;
Thus, someone who would like to facilitate their future job searches will have an interest in being seen on the Web by the people of his domain. & nbsp; & nbsp;
However, the human resources expert adds a nuance: it is not necessary to be visible everywhere on all networks. There are targeted platforms that specialize in posting jobs in nested fields. & Nbsp;
For example, on the site of the Ordre des ingénieurs du Québec, we offer engineering jobs . In the field of law, the JuriCarrière site lists career prospects for members in good standing of the Barreau du Québec.
In Quebec, that tends to change, but few companies have an active presence elsewhere than on Facebook and LinkedIn. & Nbsp;
Agencies working in the creative or innovation fields will seek more staff on Instagram. & nbsp;
The dangers of visibility on social networks
Once employed, should we & nbsp; maintain its visibility on the networks? & nbsp; ;
“Some entrepreneurs encourage their employees to share company content on their social networks to increase their visibility. There is also the reverse. Bosses fear that their employees will be spotted on the networks for fear that they will be caught up in the competition “, explains Vincent Mazrou. & Nbsp;
Being active on social media isn't everything. We must also learn to master them, underlines Marjorie Desriac. “People who misunderstand social networks are more likely to speak out in a personal and strong way about it, which can work against them because their words can be read by colleagues and embarrass them.” & nbsp;
Can you suddenly ask a 55-year-old employee to make a TikTok video? & nbsp; & nbsp;
her job description if it requires a mastery of social networks, “says Mr. Mazrou. & nbsp;
Otherwise, Ms. Desriac believes that there is no shame in asking relatives to help us to better understand these platforms. & nbsp;
Only 14.4% of the use of social networks in Canada is to look for a job or to extend your professional network, according to data from the DataReportal platform. In other words, social networks serve many other purposes before being a professional tool. However, we must make sure that we know at a minimum how to use them well to achieve our goals and not get into a big mess. & Nbsp; & nbsp;